Keynote
Is the advertising impact of Online underestimated or how big should the Online share be?
Speaker
Matthias Ehrlich, Executive Board Member United Internet Media AG
Guest Speaker
Marcela Atria, Director GroupM Interaction
Oliver Eckart, Head of Brand Connections & eCommerce Nike
Presenter
Sebastian Loudon, Chief Editor "Horizont" & "Bestseller"

Theme Extract 

In spite of relevant coverage in the most important target groups, long periods of use and high frequency as well as well-developed targeting technologies, the online advertising expenditure not only of the big brand advertisers is lagging behind the development long since observed among the consumers. The principles of successful brand campaigns, which maintain that the attention and interest have to be attracted before the intention to purchase a product evolves, have not been acknowledged in all parts of the world of digital advertising yet. Why doesn’t the digital media learn the principles of the advertising trade and implement them, before embracing the hype themes? A discussion between relevant market participants is to show how the disproportion between digital media usage and advertising spending can be better realigned in the future. 

Thanks to all guests, speakers and presenters for the successfull Vienna satellite!

Venue: Beach Blanket Babylon, Notting Hill, London
Date: July 15, 2010
Time: 7.00 pm

Theme
Today’s marketing is digital!
Digital marketing is an essential integral part of creation and media planning. As the leading European branch meeting point, the dmexco sees itself for all participants as a cross-media nucleus for future-oriented marketing.
“Digital takes the lead” - this and many other themes will be discussed during the evening with the invited guests.

Participation
Exclusively participants, who have received a personal invitation from the organisers, are able to attend this event.