Four innovative programme formats: Congress Hall, Debate Hall, Seminars & Speakers' Corner | TOP speakers from the USA, Asia and Europe – in some cases on stage in Europe for the first time | Continuous simultaneous translation (German, English) | Live voting tool for the interactive involvement of the audience | Free of charge for trade visitors (like the entire visit to the dmexco!)
More than 150 experts on the two large stages, the Congress and Debate Halls, as well as in over 70 seminars and at the Speakers’ Corner:
Jack Klues, Vivaki | Mainardo de Nardis, OMD | Harry Hui, PepsiCo | Richard Prenderville, Reebok | Dr. Matthias Döpfner, Axel Springer | Samir Arora, Glam Media | Luke Bradley-Jones, BBC | Nick Brien, McCann Worldgroup | Marc Bresseel, Microsoft Advertising | Tom Eslinger, Saatchi & Saatchi | Joanna Shields, Facebook | Maria Luisa Francoli, MPG | Anders Sundt Jensen, Mercedes-Benz Cars | Jeff Benjamin, Crispin Porter + Bogusky and Cannes Jury President 2010 | Alain Bauwens, Henkel | Rich Riley, Yahoo! Europe | Jürgen Blomenkamp, GroupM | Thomas Ebeling, ProSiebenSAT1 Media AG | Scot Safon, CNN | Tom Bedecarré, AKQA | Lisa Utzschneider, Amazon | Sarajit Mitra, HSBC | Norm Johnston, Mindshare | Harald Eisenächer, Deutsche Telekom | Dr. Nicole Prüsse, ZenithOptimedia Deutschland | Russell Buckley, Admob | Dr. Christian Deuringer, Allianz | Andreas Hilger, Anheuser-Busch InBev | Doug Jaeger, Art Directors Club | Quentin George, Mediabrands | Benjamin Faes, EMEA, Google | Jeff Hirsch, AudienceScience | Thomas Ebeling, ProSiebenSAT1 Media | Dean Donaldson, MediaMind | Manish Mehta, Dell | Frank Kollmar, L´Oreal
The dmexco is the leading international event for the entire digital value chain. Comprising of a combination between an exposition and a conference, a concept that is unique worldwide, it stands for innovative and future-oriented marketing in the midst of a global growth market. Because today’s marketing is digital!
The dmexco Conference 2010 will also set new standards again this year: Innovative, international, first-class. Experience the leading heads of the branch, who will present, discuss and assess the branch’s brand-new themes and trends. The Conference 2010 will be even more customer and brand-oriented and convinces as a result of its high concentration of customers. As the leading European branch meeting place, the dmexco sees itself as the cross-media central hub for futuristic marketing for all players involved in the digital value chain.
The main theme topics this year are: Digital Creativity, Digital Efficiency and Digital Intelligence. Regarding the contents, the overall focus lies in particular on brand marketing & building, video advertising and social media marketing, mobile marketing, efficiency and advertising impact, relevance and targeting. But themes such as cross-media, digital radio and in-game advertising will also play a major role.
Exposition