dmexco - digital marketing exposition & conference

Official Partners

The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a self-funding, not-for-profit membership organization whose mission is to connect, provoke and elevate creative visual communications professionals around the world. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.

Further information is available at www.adcglobal.org.

The Online Research Working Group (AGOF) is an alliance of the leading online marketers in Germany, the group’s objective is to make advertising on the web transparent – particularly for the direct target groups such as advertising companies and advertising agencies. The AGOF helps to reinforce the theme areas research and online media planning. With the aid of their standardised online coverage currency and comprehensive data on online usage, the AGOF turns the Internet into a transparent and plannable means of advertising.

Further information is available at www.agof.de.

The leading communications agencies of the branch are members of the German Association of Communications Agencies (GWA). It is the spokesman for the agency branch vis-à-vis the business, political and public circles and elucidates the function of business communications, advertising and agencies in the market economy, both on a national and international basis. The core themes of the GWA’s supportive measures at the dmexco include the versatile creativity of digital media as well as its integration into the holistic communication.

Further information is available at www.gwa.de.

The European Interactive Advertising Association (EIAA) is a pan-European branch association of media companies, whose aim is to promote online trade. The EIAA acts as the collective voice of the interactive advertising branch, in order to further increase the turnover and sales of advertising opportunities on the European online advertising market. This goal will be supported at the dmexco by the presentation of market surveys and comparisons.

Further information is available at www.eiaa.net.

The Mobile Marketing Association (MMA) is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

Further information is available at www.mmaglobal.com.

The Interactive Advertising Bureau (IAB) Europe is the industry association of the digital and interactive advertising marketers on a national and European level. Their tasks include the promotion and improved perception of the European online advertising market. The IAB represents over 5,000 members in 23 member countries, among others all of the major media companies, agencies, technology and service providers. Because of its international alignment the dmexco is the perfect branch platform for the IAB Europe, enabling it to further increase the dynamics of the positive development of the European online advertising market with the aid of surveys and the development of standards.

Further information is available at www.iabeurope.eu.

The VDZ is the umbrella association of the magazine publishers in Germany and is supported by seven regional associations with a membership of 400 publishing companies, which publish approx. 7,000 magazines in total. The main tasks of the VDZ include media and economical/political themes. In this cooperation the mutual support for the respective strategic objectives is achieved by the intensive exchange of competence, knowledge and resources.

Further information is available at www.vdz.de.

The German Advertisers Association (OWM) is an association for advertising companies in Germany. It represents the interests of its approx. 100 member companies in all areas of marketing communications vis-à-vis the media, agencies and regarding political and media research issues. In total the association’s member companies invest over 7.5 billion Euros annually in communications and advertising.

Further information is available at www.owm.de.