The OVK (Online-Vermarkterkreis or Circle of Online Marketers) is the central body of online marketers in Germany. Twenty-one of the largest German online marketers have come together under the umbrella of the BVDW (Bundesverband Digitale Wirtschaft e.V./German Association for the Digital Economy) to steadily raise the profile of online advertising. The circle's primary aims are to increase market transparency and planning reliability as well as the standardisation and quality assurance measures for the industry as a whole.
The BVDW is the organisation that represents the interests of companies in the field of interactive marketing, digital content and interactive added value. The BVDW has an interdisciplinary foundation, and thus has an holistic overview of the issues facing the digital economy. It has taken on the task of making the efficiency and the benefits of digital media transparent, and thus promoting their deployment in the economy as a whole, within the society, and in the administration sector.
The BVDW is engaged in continuous dialogue with politicians, the media and other interest groups, and supports the dynamic development of the sector in a results-oriented, practical and effective way.
