Focusing on Business

The dmexco is positioned as a business event for advertising companies, digital professionals, marketing companies and agency representatives from home and abroad – with a clear focus on communications, information and initial business contacts. Since it exclusively concentrates on trade visitors, the dmexco enables an intensive exchange between marketing decision-makers, agencies and exhibitors, while at the same time ensuring high quality contacts. Although initially positioned as a national platform, the dmexco is already distinguishing itself due to its extremely high percentage of international exhibitors and visitors.

Between 10,000 and 12,000 marketers from advertising companies (service providers, industry and trade), who implement or strive to implement digital solutions in their communications, as well as decision-makers from the digital value chain of the entire agency scene (media planning, creative, full-service agencies, etc.) attended the first dmexco. Experts and multiplicators, such as for example freelance service providers and consultants, were also present.

In addition approx. 200 journalists from trade, daily, weekly and business journals attended the exposition.