Congress Hall

·

12.09.2012

·

13.09.2012

10.00 am - 10.15 am
Opening Remarks

Opening by Koelnmesse

Gerald Böse | Christian Muche | Arndt Groth


10.15 am - 10.45 am
Opening-Keynote

Media in Transition

Dr. Paul-Bernhard Kallen


10.45 am - 11.30 am
Panel

The Digital Transformation: Shaping Models - Creating Business

Pete Blackshaw | Roelant de Waard | Harvey Goldhersz | Jeff Levick | David J. Moore | Ilya Segalovich


11.30 am - 12.15 pm
Women's Leadership Table

Brand Perception and the Value of Social Marketing

Colleen DeCourcy | Stephanie Fierman | Sarah Wood


12.15 pm - 12.45 pm
Keynote

The Truth about Marketing 3.0

Nick Brien


1.15 pm - 1.45 pm
Panel

What's holding back Mobile Ad Spending?

Dan Calladine | Rob Jonas | Marianne Stroehmann


1.45 pm - 2.15 pm
Ubercloud

WTF, a brand (or band) is stalking me

Leif Abraham


2.15 pm - 3.00 pm
Panel

Multiscreen Commercialization: Leading the Shift to a Digital Supermedium

Heiko Genzlinger | Florian Haller | Donata Hopfen | Martin Michel | Dr. Nicole Prüsse | Dr. André Schneider | Christian Seifert


3.00 pm - 3.15 pm
Keynote

Digital Innovation: Integrating digital marketing into the heart of the product

Antonio Hidalgo


3.15 pm - 3.45 pm
Panel

Innovations: How Digital Products reinvent Marketing and Media

Alison Fennah | Antonio Hidalgo | Bob Lord


3.45 pm - 4.05 pm
Keynote

Reaching out to the customer in a digital world. A client perspective.

Joseph K. Gross


4.15 pm - 5.00 pm
Panel

The Science of Display Advertising: Taking Display further with the most groundbreaking technology

Mike Baker | Ned Brody | Greg Coleman | Rajeev Goel | Cella Irvine | Randall Rothenberg


5.00 pm - 5.30 pm
Keynote

Consumers love brands, not banners - How digital will become the ultimate branding medium

Neal Mohan


5.30 pm - 6.00 pm
Challenge 2012 Award

Pecha Kucha Presentations: The Future of Advertising


6.00 pm - 6.30 pm
Ubercloud

Digital Creative Excellence

Leif Abraham | Christoph Bornschein | Benedikt Holtappels | Friedrich von Zitzewitz



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